Acast has bolstered its local sales team in Australia, with Adam King and Liam Daly joining the team each in the role of Group Sales Lead reporting directly into Acast’s Regional Managing Director for Australia and New Zealand, Henrik Isaksson. 

Isaksson said, “Despite turbulent times for the industry, we feel extremely fortunately that podcasting and Acast continues to go from strength to strength in Australia. There is still room for improvement and further education on the benefits of podcast advertising and the value it can bring to local brands.

“We’re thrilled to have Adam and Liam join the team. They have over 20+ years experience working across video, display and audio which is exactly what industry needs when navigating what has become quite a complicated audio marketplace.

 “Acast is growing at an incredible rate and we will be announcing additional industry-leading tools for advertisers and brands to use later this year.”

King joins Acast Australia from the company’s London office where he oversaw key accounts across the United Kingdom.

Prior to Acast, King held senior sales roles at Spotify in Australia and the UK and he says, “It’s such an exciting time for the podcast industry. In many ways the UK is at the forefront of podcast advertising – I’m excited to join the team here in Australia and bring those learnings back home with me.”

Daly joins the Acast team after a year-long career break. Before this, Daly held senior sales roles at News Corp, most recently as Group Digital Manager. 

“After a year off, I wanted to make sure my next move was within an emerging industry that could offer new value to brands and advertisers,” Daly says. “There’s a huge strategic play for podcast advertising in Australia – I’m excited that we can help champion its benefits to brands.” 

Subscribe to the radioinfo daily flash briefing podcast on these platforms: Acast, Apple iTunes Podcasts, Podtail, Spotify, Google Podcasts, TuneIn, or wherever you get your podcasts.