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Radio Tomorrow with James Cridland

Will podcasting eat radio?

Radio Tomorrow with James Cridland

Last week saw Edison Research release its latest Podcast Consumer data. It’s a good piece of research that is the most quoted data about podcasting. With over ten years of data, it’s also a good tool to help watch trends.

As part of ​the data release​, Edison Research published an updated Share of Ear study, which shows the amount of audio that Americans put in their ears. Radio is 58% of all audio (AM/FM/...

23 April 2018

Radio station swag - what works?

Radio Tomorrow with James Cridland

Last week I got a nice thing through the post. It’s a very small piece of plastic with a tiny logo on it. The cardboard it’s attached to says that it’s a webcam cover, and it appeared as if by magic the week after the big Facebook furore about privacy.

(As an aside: Mark Zuckerberg might have a strange attitude towards privacy, but even HE...

09 April 2018

Live radio is lazy radio

Radio Tomorrow with James Cridland

There’s nothing more enjoyable than doing live radio.

There’s the adrenaline of knowing that what you’re saying is going straight into your listeners’ ears: no filter, no second-chances. Fluff a little, and you’ve got to just plough on regardless.

There’s a thrill - if you can do it - of off-air monitoring in your headphones: the effect of the Optimod on your voice, particularly the crackle...

02 April 2018

Is radio dead? This futurist thinks so

Radio Tomorrow with James Cridland


Ben Hammersley is a very clever man. He’s a “futurist”, and sports a very fine Victorian bushy moustache and some fancy arm tattoos. He writes for Wired magazine and The Guardian. The word “hipster” might have been coined for him; but then, he coined the word “podcast”, which is quite a claim to fame.

He spoke at Radiodays Europe this year in Vienna. Radiodays is a...

26 March 2018

The Norwegian experiment: switching off FM

Radio Tomorrow with James Cridland

This week, I’m in the cold and snowy environment of Vienna in Austria, at the world’s largest radio conference, Radiodays Europe. 1,600 delegates (according to a pull-up poster and they never lie) are here.

Last Sunday I moderated a special workshop on the Norwegian decision last year to switch off FM. They’ve now done that for all national (and many local) radio stations, and, by market share, 95% of all radio...

20 March 2018

Digital-first radio

Radio Tomorrow with James Cridland

It was great to see recently a story about Andover Radio, which is going on-air next month in the South of England.

The story, in the Earshot radio production blog, highlights how this radio station is...

12 March 2018

We can learn much from Radio in Europe

Radio Tomorrow with James Cridland

In a few weeks, I’ll be at Radiodays Europe, the meeting-place for radio. It’ll be happening in Vienna in Austria, home of lots of beautiful old buildings and some quite forward-thinking radio stations, including the excellent Kronehit.

Last year, I saw a lot of interesting speakers. One of the things that I enjoy about Radiodays Europe is that you get to...

06 March 2018

Is your radio station website HTTPS? And should you care?

Radio Tomorrow with James Cridland

Occasionally, this column goes deep into tech, and this is one of those weeks. Apologies in advance, but I think it’s worth it.

Sitting in a coffee shop a few years ago, I was working on a website of mine. Looking at the website, I saw the ads looked a little different. Hmm, I thought. I wonder why.

It turned out that the coffee shop’s wifi was replacing the normal ad code that...

27 February 2018

Death by a thousand transmitters
Radio Tomorrow with James Cridland

Absolute Radio in the UK is one of the three “Independent National Radio” stations that were launched in the early 1990s. It’s a national radio station, as you’d guess from the name: but it’s national on AM.

AM Radio in Europe is different from the US: not least, because stations are spaced 9kHz apart rather than the US’s 10kHz. This means that you can fit twelve more stations on the AM band; but also...

19 February 2018

The UK: almost ready to turn off FM?

Radio Tomorrow with James Cridland

Across Europe, they’ve been busy switching off AM, and the switchoff of FM is getting closer for one of the largest European countries.

New figures from RAJAR, the UK’s radio research company, came out last week. They revealed that 49.9% of all radio listening is to...

12 February 2018


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