Messin' with the Music
On August 1, Calgary Top 40 station AMP Radio became the first station in the world to switch to the new QuickHitz format. Developed by Vancouver-based SpakNet Communications, QuickHitz whittles songs down to half their length, so twice as many can be crammed into an hour. http://themoderatevoice.com/197900/197900/comment-page-1/
So far, listener and artist response has been brutal, but survey results may prove different. What do you think? Is shortening songs a legitimate programming tool? If so, by what method, by how much and in what circumstance would you do it (i.e. what target market and format)?
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Brad McNallyAs a Canadian, I am pretty proud of radio up there, having spent a good part of my career working there.
But this I find pretty dumb and embarrassing.
Call me old school, but yes it's messing with the artists art. And its not a new idea, Radio Luxembourg did this in the 60's, and I believe its been done here in the 90's.
Top 40 songs are usually 3 minutes long - I can sit through that, if the station is compelling in other ways.
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