9 September 2024 Selling Radio Direct with Pat Bryson I just returned from speaking at the Texas Association of Broadcasters convention. There were 1100 plus broadcasters in attendance...
10 June 2024 Selling Radio Direct with Pat Bryson We've all heard the saying, "Never put off till tomorrow what you can do today." Wise words for anyone...
14 May 2024 Selling Radio Direct with Pat Bryson In working with my salespeople, I often hear, "The presentation went well but my client must take it to...(fill...
8 April 2024 1500 broadcasters from around the world prove it. Selling Radio Direct with Pat Bryson St Patty's Day saw the opening of Radiodays 2024 in Munich,...
18 March 2024 “It’s not about you, it’s about the client,” was Pat Bryson’s key message to the Radiodays Europe Sales Summit. “People buy for their reasons, not...
18 December 2023 Pat Bryson's December Reflections December is one of my favorite times of the year. Although I'm usually home for the holidays, I have in the...
3 October 2023 Selling Radio Direct with Pat Bryson - You've just sold a brand, new client. Yippee!!!! That's what we say in Oklahoma when something great...
18 September 2023 Selling Radio Direct with Pat Bryson Fourth quarter, in the U.S., usually means it's time to renew clients for the new year. In today's uncertain...
10 September 2023 Selling Radio Direct with Pat Bryson Those who know me understand that I allow myself a few indulgences. One such indulgence is a special perfume...
21 August 2023 Selling Radio Direct with Pat Bryson - I'm on a new soapbox. In the past few months, I've had the pleasure of accompanying salespeople on...
6 August 2023 Content from BPR And that word is …………. Aircheck.
4 June 2023 Selling Radio Direct with Pat Bryson. My travels often give me life lessons on how to provide great customer service.
28 May 2023 Selling Radio Direct with Pat Bryson After the RadioDays Prague convention, my friends and I spent a few days exploring Prague. It rained.
19 March 2023 Selling Radio Direct with Pat Bryson. In a recent training session that I did with one of my clients, we looked at attrition rates for...
5 March 2023 Selling Radio Direct with Pat Bryson Us: "What's your budget?" Client: "I don't really have one." Or Us: "What's your budget?" Client: "I have $200...
7 February 2023 Selling Radio Direct With Pat Bryson. Last week I spent 5 days working with a new hire.
22 January 2023 Selling Radio Direct with Pat Bryson. I'm sure you've heard the story about the two woodsmen who were in a challenge to see which one...
7 November 2022 Selling Radio Direct with Pat Bryson. Just before COVID hit and made my passport irrelevant, I was attending a Radio Days Europe conference in Vienna.
8 October 2022 Selling Radio Direct with Pat Bryson The looming new year sometimes means we have client agreements coming up for renewals. This can be a bit...
18 September 2022 Selling Radio Direct with Pat Bryson Our Credibility Matters People don't usually buy from people they don't trust. They are also unlikely to buy from salespeople...
5 September 2022 Selling Radio Direct with Pat Bryson Do you remember the movie, "What Women Want"? Mel Gibson got hit by lightening and began reading women's minds....
21 August 2022 Selling Radio Direct with Pat Bryson. An underperforming salesperson leaves.
8 August 2022 How do we safeguard the "orphan" accounts? Selling Radio Direct with Pat Bryson If your stations are similar to the ones I deal with, from time...
17 July 2022 Selling Radio Direct with Pat Bryson. 60 or 90 days ago, if you asked a client what their Number 1 concern was, the answer was...
19 June 2022 Selling Radio Direct with Pat Bryson Recruitment Is A Hot Category Now If you've called on any businesses at all in the past year, you've...
15 May 2022 Selling Radio Direct with Pat Bryson. In my past few articles on radioinfo, we've been talking about the need for great customer service and expanding...
3 April 2022 Selling Radio Direct with Pat Bryson I was on a market visit with one of my stations a couple of weeks ago. We were discussing...
20 March 2022 Selling Radio Direct with Pat Bryson When I had been selling about a year, my general manager came into my cubicle one day and said, "It's...
16 January 2022 Selling Radio Direct with Pat Bryson What do I desire in 2022? In one of our last newsletters, we discussed a formula for determining what...
7 November 2021 Selling Radio Direct with Pat Bryson What CAN advertising do for businesses? In their heart of hearts, businesspeople want to run an ad today and...