3 October 2023 Selling Radio Direct with Pat Bryson –You’ve just sold a brand, new client. Yippee!!!! That’s what we say in Oklahoma...
18 September 2023 Selling Radio Direct with Pat BrysonFourth quarter, in the U.S., usually means it’s time to renew clients for the new...
10 September 2023 Selling Radio Direct with Pat BrysonThose who know me understand that I allow myself a few indulgences. One such indulgence...
21 August 2023 Selling Radio Direct with Pat Bryson – I’m on a new soapbox. In the past few months, I’ve had the pleasure...
6 August 2023 Content from BPRAnd that word is …………. Aircheck.In a competitive market, with each music format filled with multiple stations, often...
4 June 2023 Selling Radio Direct with Pat Bryson.My travels often give me life lessons on how to provide great customer service. Sometimes...
28 May 2023 Selling Radio Direct with Pat BrysonAfter the RadioDays Prague convention, my friends and I spent a few days exploring Prague....
19 March 2023 Selling Radio Direct with Pat Bryson.In a recent training session that I did with one of my clients, we looked...
5 March 2023 Selling Radio Direct with Pat BrysonUs: “What’s your budget?”Client: “I don’t really have one.” OrUs: “What’s your budget?”Client: “I have...
7 February 2023 Selling Radio Direct With Pat Bryson.Last week I spent 5 days working with a new hire. Note I said, “New...
22 January 2023 Selling Radio Direct with Pat Bryson.I’m sure you’ve heard the story about the two woodsmen who were in a challenge...
7 November 2022 Selling Radio Direct with Pat Bryson. Just before COVID hit and made my passport irrelevant, I was attending a Radio...
8 October 2022 Selling Radio Direct with Pat BrysonThe looming new year sometimes means we have client agreements coming up for renewals. This...
18 September 2022 Selling Radio Direct with Pat BrysonOur Credibility MattersPeople don’t usually buy from people they don’t trust. They are also unlikely...
5 September 2022 Selling Radio Direct with Pat BrysonDo you remember the movie, “What Women Want”? Mel Gibson got hit by lightening and...
21 August 2022 Selling Radio Direct with Pat Bryson.An underperforming salesperson leaves. What’s our strategy?In our last article we talked about what happens...
8 August 2022 How do we safeguard the “orphan” accounts?Selling Radio Direct with Pat BrysonIf your stations are similar to the ones I...
17 July 2022 Selling Radio Direct with Pat Bryson.60 or 90 days ago, if you asked a client what their Number 1 concern...
19 June 2022 Selling Radio Direct with Pat BrysonRecruitment Is A Hot Category NowIf you’ve called on any businesses at all in the...
15 May 2022 Selling Radio Direct with Pat Bryson.In my past few articles on radioinfo, we’ve been talking about the need for great...
3 April 2022 Selling Radio Direct with Pat BrysonI was on a market visit with one of my stations a couple of weeks...
20 March 2022 Selling Radio Direct with Pat BrysonWhen I had been selling about a year, my general manager came into my cubicle...
16 January 2022 Selling Radio Direct with Pat BrysonWhat do I desire in 2022?In one of our last newsletters, we discussed a formula...
7 November 2021 Selling Radio Direct with Pat BrysonWhat CAN advertising do for businesses?In their heart of hearts, businesspeople want to run an...
24 October 2021 It’s all about the tension levelsSelling Radio Direct with Pat BrysonI was teaching a new group of salespeople last week...
16 September 2021 Selling Radio Direct with Pat Bryson.Several of my clients have shared with me that their advertisers are getting a bit...
5 September 2021 Selling Radio Direct with Pat Bryson.Eight things advertisers told me they wanted from our reps…Before I started BBI, I was...
8 August 2021 Selling Radio Direct with Pat BrysonNot every prospect we present a campaign to buys from us. At least, not always the first,...
18 July 2021 Selling Radio Direct with Pat Bryson It’s all about managing tension levels!I’ve often heard it said that the easiest person...
4 July 2021 Selling Radio Direct with Pat Bryson This weekend my friends in Canada celebrate Canada Day. We, in the U.S. are...
