In May, several French and German social media influencers received a strange proposal when a London-based public relations agency wanted to pay them to promote messages on behalf of a client.
But it asked the influencers to push not beauty products or vacation packages, as is typical, but falsehoods tarring Pfizer-BioNTech’s Covid-19 vaccine.
Stranger still, the agency, Fazze, claimed a London address where there is no evidence any such company exists.