​Oh, the humanity: why FM radio touches the parts of a politician no other broadcaster can reach

For MPs and public figures, FM radio used to be a little PR R&R. But as ScoMo and Gladys B recently discovered, FM no longer pulls its punches.

Political leaders just love to go on FM breakfast radio. It doesn’t matter if it’s during an election campaign, footy finals week or a health crisis. They love it. 

After all the serious business of leadership, it cheers them up like a warm dessert after a plate of dull veggies. The reason they do it is obvious: they want to look less like stiff politicians who knifed and sucked their way to the top and more like hip and cool types who can laugh at themselves.