What better time to focus on reinvention and improvement than during a pandemic? In the US the rating services themselves are suggesting that advertising buys are not to be made using the current rating results.
Advertising sales are off from projected goals, budgets have been discarded, expenses are being cut.
It makes sense to take advantage of the situation to improve your product and to prepare for that time when we see the economy return to a point where we can take advantage of it.
Mike McVay presents ten tips to improve radio through reinvention: