All In Media (AIM) has signed its first contract in Malaysia to provide apps to Media Prima, Malaysia’s top integrated media group.
This expansion into new markets is part of an on-going strategy by the company which has already provided apps to leading radio brands in Europe and Australia. AIM is the leading developer of broadcast systems and smartphone apps for the radio industry.
AIM’s Chief Executive Officer Chris Gould has told radioinfo: “We’re an international company with a worldwide focus. This new contract is an exciting opportunity for us in a new territory. Our team in South East Asia understand this market and we are pleased to be developing further the current successful online and smartphone offer for all of Media Prima’s branded radio stations.”
Media Prima’s radio stations include some of the top radio brands in Malaysia:
Hot FM reaches 3.4 million listeners every week and is the no. 1 station for the average listenership under 25 demographic.
Fly FM is the number two English language station that has shown an increase of 150% in exclusive audience in the recent survey and reaches out to 563,000 listeners weekly.
The company’s latest addition, One FM, offering stations in Mandarin and Cantonese to 861,000 listeners weekly, has emerged as the number one Malaysian Chinese radio station for the longest Time Spent Listening (TSL) among the 18-24 demographic, according to Nielsen’s latest radio figures.
Media Prima’s radio networks CEO Seelan Paul believes it is important “to build on the success of our current offering of apps with a new generation of radio apps that provide much more functionality and interactivity for our listeners. By creating a suite of advanced radio apps for our stations, AIM is providing us with innovative ways to engage and interact with listeners and from a business perspective creating new revenue streams. We have engaged AIM for their reputation to deliver creative apps that are appealing and easy to use.”
Media Prima stations target young audiences in the 15-35 age demographic. Almost two in ten Malaysians aged 20-24 access the internet via their mobile smart phone (The Nielsen Company, April 2011) and, with the ownership and use of smartphones growing in Malaysia, radio apps are important for these youth stations to continue to keep pace with their young listeners.
AIM will be bringing the next generation of Media Prima apps to the market in 2013, with the aim of bringing the audience closer to the Media Prima brand.
The AIM team has developed over 200 radio apps and recently built the Radioplayer app in the UK.