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audience measurement

Audience measurement: Diaries and PPMs

Friday 19 June, 2015
As radioinfo continues to examine ratings, we compare the new smart diary system now adopted in Australia with the PPM system used in the US.
Two years ago Australian advertising agencies were crying out for change in the way the radio industry measured its audience. Electronic tv ratings were available, but, back then, radio was still using only paper diaries.

No conflict between IAB and CRA on measurement

Wednesday 11 February, 2015

CRA's Joan Warner has told radioinfo that comments attributed to her in a Mumbrella article today were taken out of context.

Reporting a new initiative by the Interactive Advertising Bureau (IAB) to form a Digital Audio Council for measuring streaming music services such as Pandora, Rdio, Spotify, iHeartRadio and others, Mumbrella referenced comments by Warner, giving the impression there was a current conflict between CRA and IAB.

Interactive Advertising Bureau plans to introduce music streaming measurement

Wednesday 11 February, 2015

The Interactive Advertising Bureau (IAB) has outlined its priorities for 2015, including plans to introduce a wider range of councils and working groups, including a Digital Audio Council, "which will address the rapidly expanding needs of the digital advertising industry."

Other priorities for the bureau include the introduction of a Mobile Centre of Excellence; new training certification programs and an increased focus on cross screen advertising.

Researching radio's online audiences

Wednesday 30 July, 2014

Listeners have a continuing love affair with their favourite radio station, as shown by the attitudinal research now being conducted by GfK, but what of the audience’s relationship with radio station websites?

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