An innovative partnership of leading radio industry suppliers is set to rejuvenate radio services for media and creative agencies.

AudioNET’s Radio Wizard™ converts media plan information into dub orders and material instructions. AudioNET is the only service that can deliver, match and track Material Instructions and radio spots.

RCS’ AirCheck™ provides agencies with fast, flexible access to radio advertising data across markets, brands and categories. AirCheck™ is the only radio monitoring service that allows agencies to monitor their clients’ competitors’ campaigns as well as their own.

AudioNET Managing Director Dave Cox says Radio Wizard™ and AirCheck™ allow agency staff to become instant experts on radio:

“Traditionally TV provides most of the revenue for media agencies and radio provides the headaches. We love and understand radio and we know it can be a cumbersome beast. There are almost 300 commercial radio stations, they change name frequently, they change network affiliations from time to time, and they all have different systems and staff.

“Radio Wizard makes it easy to compile and dispatch accurate material instructions quickly and easily. It also allows agencies to track deliveries, make changes and cancel instructions. And it provides a handy archive for all your radio dispatches.

“Then, after delivery, AirCheck™ provides an excellent service to check what went to air. Its real strength though, is as a strategic planning tool because you can see and hear any radio campaign that went to air.”

Cox says the new services may not bring radio margins on par with TV but they will make radio easier and more efficient for agencies.

Radio Wizard™ and AirCheck™ are available to agencies exclusively through AudioNET.