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BBC Sounds

We are reinvesting in audio, it is taking centre stage: BBC Sounds #RDE19

Thursday 04 April, 2019

The BBC’s Ben Chapman and Alison Winter spoke about the strategy behind the launch of the BBC Sounds app this week at Radiodays Europe.

“We have tried to keep our audience at the heart of everything we do… We are reinvesting in audio, it is taking centre stage,” said Chapman.

The BBC Sounds app has a signed-in audience in the millions every day, so they “get a lot of useful and interesting data.”

There is over 80,000 hours of sound on the app from all the BBC’s audio products: catch up, live radio and podcasts.

A mission to reach new young audiences on new platforms: BBC Sounds launched at #IRFradiofest

Friday 02 November, 2018
BBC Radio has just launched the new BBC Sounds app, which showcases live and catch up radio, plus podcasts and specially commissioned content to British audiences.
The new app is targeted at young audiences who are no longer listening to traditional radio sets.
Speaking at the International Radio Festival, the BBC’s Paul Smith outlined the strategy for the new app.
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