“Connected markets allow infinite media choice… Radio companies need to recalibrate to the new era,” according to Nick Piggott.
Speaking at the Broadcast Asia conference, Piggott, the Project Director of RadioDNS, detailed how the cost of digital radio transmission is decreasing rapidly.
“Digitisation changes the cost of transmission… downwards,” he said, giving an example of 10 new digital stations in the UK that are broadcasting out of a “small cheap box.”