Coles dwarfs Woolies on radio

According to latest figures from radio monitoring service AirCheck, Coles accounted for 41% of the Top 5 Supermarkets on Radio in January, 2011, outspending second placed Woolworths by almost two to one.

Figures are compiled from airplay data from all commercial radio stations in Sydney, Melbourne, Brisbane, Gold Coast, Adelaide, Perth, Central Coast, Newcastle & Geelong.