Double J has just edged out Coles Radio nationally in the latest results for DAB+ stations.
MMM Classic Rock and the ABC Jazz stations have also performed well, while in Sydney 2CH shed almost 40% of its audience.
Edge Digital and Double J are tied at the top in Sydney, leading ABC Jazz and KIIS 90’s, in Melbourne GOLD 80’s leads Coles Radio from OLDSKOOL 90s HITS.
Canberra’s additional DAB+ digital radio stations, which include Coles Radio, My Canberra Digital, KIX Country, The Edge, Club Lime and Hit Buddha, attract an audience of 54,000 listeners every week, according to GfK’s latest Canberra radio ratings survey.
As listeners spend more time wandering round looking for toilet paper in their local supermarket, Coles Radio continues to dominate DAB+ nationally with 273,000 listeners across the five metro markets.
Overall listenership to DAB+ for all people 10+ was up in all cities except Adelaide.
In Sydney Edge Digital still leads the rest, well in front of ABC Jazz and Coles Radio.
With Easter this long weekend, AirCheck Australia have compared the Chocolate advertisers on TV and radio over the past six weeks.
With over 8,300 ads in the Confectionery & Snacks category, Cadbury was the most advertised brand with 1,475 spots placed. Mondolez Australia dominated the list with four brands making the cut in the Top 10.
DAB+ station Coles Radio aired more Cadbury ads than any other station with 202 spots on each its stations in Brisbane, Melbourne, Perth and Sydney.
AirCheck Australia has compared the advertisements played on 80 DAB+ stations, finding Coles topped the list with over 17,000 spots placed on 69 digital stations.
Coles Radio WA played more ads for its own brand than any other station, airing 1,976 spots during the six-week period.
Sprite was the second most aired brand with 13,065 instances across 51 stations. National Tiles followed in third place with 11,215 ads on 29 DAB+ stations nationwide.
Coles Radio continues to lead in the digital sphere, hardly missing a beat from where they left off in 2019 with 271,000 listeners nationally.
Double J is just behind with 264,000.
City by city, Edge Digital leads in Sydney with 153,000, up 50,000 from the end of last year, from Double J (81,000), triple j unearthed (76,000) and KIIS 90’s (73,000)
AirCheck Australia have compared the top advertisers on digital radio in Sydney, Melbourne, Brisbane, Adelaide and Perth.
During January, over 400,000 advertisements went to air for 448 different advertisers.
Coles dominated as the top brand, with 14,589 ads placed across 46 stations. Over two thirds of the instances were placed on Coles Radio stations in the five capital cities, while the rest were heard across SCA digital stations.
Coles Radio (249,000) is still at the top nationally in the latest survey of DAB+ stations, and while Elf Radio (23,000) has added some tinsel to ARN’s Christmas tree, smooth relax debuted nicely in Sydney Brisbane and Melbourne adding 110,000 listeners.
City by city and Edge Digital leads in Sydney from Coles Radio and KIIS 90’s.
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