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Commercial Radio Australia

CRA unveils a new era in radio advertising

Tuesday 20 October, 2020

Commercial Radio Australia is aiming to transform the way audio advertising is bought and sold with the roll out of the briefings module of RadioMATRIX in two weeks time.

RadioMATRIX allows media buyers to connect with every commercial station on one powerful platform.
 
The briefings module, developed in conjunction with radio networks and media agencies, provides templates and tools that will drastically reduce the time it takes to create a brief. What once took hours can now be done in minutes.

Revenue down by 28.15% in September, but up on the June quarter

Thursday 15 October, 2020

The effect of the current pandemic on station revenue continues to bite with the latest figures from Deloitte showing a drop of over $51 million in the September quarter.

WorldDAB and ABU have a free webinar on DAB+ this month

Friday 09 October, 2020

WorldDAB and Asia Pacific Broadcasting Union (ABU) are presenting a free DAB+ technical webinar series on Digital Radio Technology-Implementation and Rollout from 20-23 October.

Radio drives strong awareness and behavioural change during COVID 19

Tuesday 15 September, 2020

The latest case study published by Commercial Radio Australia explores the important role that radio played in helping the Federal Government to deliver health and safety information to Australians to prevent the spread of COVID-19.
 

RadioApp expands onto Google Nest

Monday 14 September, 2020

Google Nest has been integrated with RadioApp, the commercial radio industry’s official aggregator radio app, further expanding Australian radio’s accessibility across digital devices.
 
Now, more than 350 Australian AM, FM and DAB+ digital radio stations, including all commercial radio, ABC and SBS stations, are available via voice command on Google Nest speakers and displays.
 

Showpony Advertising wins the latest round of the Sirens

Friday 28 August, 2020

Showpony Advertising has won Round 2 of this year’s Siren Awards.
 
The company's campaign for the South Australian Government called ‘Break The Cycle’, addresses domestic violence and won the overall and campaign category, with the 30-second ad ‘Break the Cycle – Intimidation’ winning the best single ad category.
 

Radio Alive's August campaign highlights radio’s strengths in delivering positive results

Monday 10 August, 2020

Radio is alive with possibilities for advertisers in the next phase of the commercial radio industry’s Radio Alive campaign.

 
The campaign aims to promote radio’s key strengths in delivering real results for Australian businesses at a time when they need it most.

New Commercial Radio media planning tool from CRA

Tuesday 04 August, 2020
Commercial Radio Australia and Edison Research have released an interactive tool to enable media buyers to better understand the behaviour shift of audio listeners in 2020.

For the first time in 2020, Edison Research has conducted a deeper dive into two of the key players operating in the Australian market; free-to-air commercial radio^ and Spotify’s free subscription service^^.

CRA says ACCC draft code is a step in the right direction

Monday 03 August, 2020

 CRA says the release of the ACCC draft mandatory code of conduct to govern agreements between tech giants and Australian media companies is “an important step forward”.

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