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Consumer research

Important insights for those in radio sales

Wednesday 13 April, 2016

Consumers are constantly evolving and Radio Sales people need to understand their changing habits so they can continue to engage their retail clients.

Being armed with the latest information on what a consumer wants or a needs may just be enough to get a client to sign on the dotted line.

So, if you're in sales, take note of these insights, released as part of Nielsen's 18th annual Australian Connected Consumers Report.

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