At Friday's Radio Alive conference in Melbourne, CRA and GfK have announced a world-first super pilot that will begin in the first half of 2019.

Amongst a range of announcements at the national Radio Alive Conference in Melbourne today, Joan Warner announced a five-year extension of GfK’s radio audience measurement contract.

The contract extension includes a new multi-million-dollar Measurement Innovation Program (MIP) to explore the potential for a hybrid future for radio measurement. 

The MIP is a global first for GfK. 

GfK’s latest AudienScope report shows that Australian radio audiences have grown by 7% in the last five years, 19% of people are listening to more radio now than they were a year ago and driving while listening to live radio is the top multi-tasking activity.