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GfK

​Witness history in the making as Survey 8 marks the end of an era

Monday 09 December, 2013

This morning's release of Survey 8 will not only be the last survey of the year, but the last ever under the current methodology from Nielsen.

From 2014, a brand new set of numbers will come out via GfK.

If that, in itself, is not enough to pique the interest of broadcast professionals, then the unprecedented talent movement among prime shifts on major metro stations will be enthralling.

​Next year's surveys will be incomparable

Tuesday 03 December, 2013

Opinion from Peter Saxon

The euphoria of having won the business to measure radio audiences in Australia from a 66 year incumbent must be starting to subside for GfK if it hasn’t been well and truly dampened already.

By now reality is setting in. The hours are long, the work is hard. There’ll be a short break for Christmas and then stress levels are likely to rise as the release date for the first survey on 11 March 2014 draws nearer.

2014 survey schedule released

Friday 20 September, 2013

The survey schedule for 2014 has been released by Commercial Radio Australia, with surveys to be conducted by GfK from next year.

The metro surveys are in line with previous survey dates, but there will be more surveys in Newcastle, Canberra and the Gold Coast.

Other regional markets are also expected to have more surveys as a results of GfK's new methodology.

See below, or click here for the full survey listing.

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