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Group M

How the radio market responds now will be key

Thursday 21 May, 2020

Advertising has been hit hard during the Corona Virus lockdowns. How hard, and how will radio recover?
Steve Ahern explores various viewpoints.
 

 
Standard Media Index (SMI) data for March, the first month of pandemic shutdowns, reflected falls in all advertising categories. The early weeks of March were relatively normal, but the impact was felt significantly during the last two weeks of the month.

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