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Advertisers want more audio in their mix

Sunday 08 March, 2020

For the fourth year in a row the audio research organisation, Interactive Advertising Bureau Australia (IAB) have released its State of the Nation Report into the business of selling audio to advertisers.

Ad Agencies turn to podcasts to boost brand awareness

Wednesday 26 February, 2020

Agencies turn to podcast advertising to help build brand awareness, according to IAB Audio Advertising State of the Nation Report 2020.
Advertising across digital audio platforms is maturing, with 90% of media buyers placing ads in streaming services and 75% now embracing podcasts (up from 63% in 2018) according to the IAB’s Audio Advertising State of the Nation Report released at the IAB Australia Audio Summit. 

How to craft and buy the best audio ads: IAB booklet

Thursday 15 August, 2019
The IAB Audio Advertising Council has released a new booklet to help advertisers navigate the increasing number of audio advertising options available to them.
The Digital Audio Buyers Guide explains the various types of audio advertising and how best write creative and buy inventory on new audio platforms.

IAB MeasureUp 2018: Audio Advertising Q&A

Tuesday 13 November, 2018

We sat down with IAB Audio council members Sharon Taylor, OmnyStudio CEO (pictured), and Tristan Vining, creative director at Eardrum, at the IAB MeasureUp 2018 conference, to talk about how audio advertising is changing, and how Eardrum and IAB's Choosi example demonstrates what brands could be doing with audio as a medium.


Audio advertising in need of a shake-up: IAB MeasureUp Conference

Wednesday 07 November, 2018

When the IAB Australia's Audio Council went looking for a cross-platform audio-advertising campaign to demonstrate what best practice sounds like, they couldn’t find one.

So the Audio Council, and the team at Eardrum, an Audio Council member, went about creating their own example. They related the experience at last week's IAB MeasureUp Conference.

Advertising on podcasts and online audio media has tripled: IAB research

Thursday 22 February, 2018
The number of media agencies using podcast advertising regularly has nearly tripled in the last year (from 5% in December 2016 to 14% in December 2017).
A further seven in ten agencies are either experimenting with podcasting or looking to experiment with it this year.

No conflict between IAB and CRA on measurement

Wednesday 11 February, 2015

CRA's Joan Warner has told radioinfo that comments attributed to her in a Mumbrella article today were taken out of context.

Reporting a new initiative by the Interactive Advertising Bureau (IAB) to form a Digital Audio Council for measuring streaming music services such as Pandora, Rdio, Spotify, iHeartRadio and others, Mumbrella referenced comments by Warner, giving the impression there was a current conflict between CRA and IAB.

Interactive Advertising Bureau plans to introduce music streaming measurement

Wednesday 11 February, 2015

The Interactive Advertising Bureau (IAB) has outlined its priorities for 2015, including plans to introduce a wider range of councils and working groups, including a Digital Audio Council, "which will address the rapidly expanding needs of the digital advertising industry."

Other priorities for the bureau include the introduction of a Mobile Centre of Excellence; new training certification programs and an increased focus on cross screen advertising.

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