Radio has retained its place as the most used audio platform, while awareness and use of podcasts has increased steadily over the past year, and ownership of smart speakers has doubled, according to the findings of the 2019 Infinite Dial Australia Study released today at the Mumbrella Audioland conference in Sydney.
A new study released today by global firm Edison Research reveals the digital audio, social media, mobile and podcast habits of Australians.
The Australian Infinite Dial Study commissioned by Commercial Radio Australia, Southern Cross Austereo and Triton Digital, provides new insights into what Australians are consuming online.
Key findings indicate in the new digital era, radio continues to be the key driver of audio consumption in Australia.
Southern Cross Austereo has engaged in a strategic relationship with Edison Research of New Jersey, USA to share research innovation and strategies.
The relationship will include bringing Edison’s research advancements to the Asia Pacific region, representation of SCA’s innovations in North America and in the future, a further deal that will allow SCA and Edison to work together throughout the APAC region.
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