Southern Cross Austereo’s digital assets have held their #1 radio group position in Nielsen’s Digital Ratings for May 2016.
 
SCA is #1 radio publisher with 355,784 Average Daily Unique Browsers and #9 Australian Mobile Publisher according to Nielsen’s Market Intelligence.
 
The Hit Network and Triple M’s digital platforms are #1 and #2 radio brands in the country with unique audiences of 660,000 and 535,000 respectively. 

Nielsen has released its comparable metrics report for Q4 2015.

It’s an in-depth study of users and usage – averaged across the U.S. population – with the purpose 
of aligning methodologies and metrics to display an “apples to apples” view of consumption across TV, Radio, TV-connected devices, PCs, Smartphones, and Tablets.

And there are some interesting trends, with radio still strong among most demographics, in fact over 90% of adults still listen to the radio.

Nielsen’s latest digital publishing results have revealed a total audience for SCA of 1.486M for the month of February.
 
This figure is the highest ever recorded by SCA.
 
The Hit Network and Triple M are also placed #1 and #2 radio network respectively, with Entertainment and Sport continuing to engage SCA’s audience digitally. Triple M Sydney was the biggest radio website based on Unique Digital Audience in February.
 

Streaming data can yield important information for music directors.
 
A recent report by Neilson has found streaming is “riding an undeniably massive growth swell" and consumers can’t get enough.
 
Thus the report asks, “what if radio programmers could benefit from the surge in streaming rather than fear it?”