Neuro Lab | radioinfo

Neuro Lab

ARN’s Neuro Lab release Sound You Can See

Wednesday 07 April, 2021

ARN’s Neuro Lab today released its much-anticipated first piece of research, Sound You Can See.
 
The study was the first of its kind to show how the brain processes radio, podcasting and music streaming as fundamentally different products, which offer advertisers unique opportunities to promote their brands across each medium.
 

ARN launches Australian-first Neuro Lab to optimise the power of audio

Wednesday 16 December, 2020

The ARN Neuro Lab, an in-house media research initiative to enhance content creation, audience connection and commercial investment.

Backed by a neuroscientific research approach, the ARN Neuro Lab will aim to deliver a better understanding of consumer behaviour and provide new insights about the power of audio to inform better content creation, audience connection and commercial investment.

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