Nine, in partnership with Adobe, has launched Audience Match, a custom destination designed to give marketers the ability to activate people-based audiences across all of Nine’s properties.
 
As part of the Audience Match launch, Nine will develop a purpose-built solution directly into Nine through Adobe’s data management platform (DMP), Adobe Audience Manager, that will allow Nine to assist brands in matching their customer data to Nine’s 13million registered users through one streamlined integration.
 

Tom Malone has a 10 year plan of regeneration of the Nine Radio network, so he is not too worried about whatever results come in when the first radio ratings since COVID are released this month.

Speaking on this week's Mi3 podcast,  Nine Radio boss Tom Malone has told the story of Alan Jones' departure from the network, soon after Nine took over 2GB.

Nine has used the 2021 Upfront presentation to unveil Money, its latest cross-platform superbrand which will live across television, radio, newspapers and digital.
 
The Money brand will be centred, in broadcast channels, on financial journalist Brooke Corte, who hosts Nine’s top-rating finance program Money News on 2GB, 3AW and 4BC. It will also involve bespoke solutions on television and within Nine’s publishing assets.
 

Nine is simplifying the media buying process for its radio assets using 9Galaxy, with the platform to offer access to radio inventory from November 1.

Nine’s annual Upfront presentation is going virtual for the first time
 
The 2021 event will showcase Nine as a media partner across television, radio, digital and publishing for businesses looking to chart a course for economic recovery in challenging times with access to their broad range of premium content.
 

Luke Davis is moving into the newly created role of Content Manager – Sydney for Nine Radio.
 
Since joining 2GB as a member of Alan Jones’ breakfast team, Luke has served in a variety of leadership positions including Executive Producer of the Continuous Call Team and Executive Assistant to the Management team.
 

Nine Radio has taken back traffic reporting from ATN with its own in-house team on deck in Sydney, Brisbane and Perth.

The Big Ideas Store, Powered by Nine, is now open, returning for its third year with a jam-packed lineup of virtual events, workshops, research studies and speakers.
 
Normally presented as a pop-up store in Sydney and Melbourne, The Big Ideas Store has gone virtual for 2020 and will run across two weeks, showcasing the way Nine’s marketing solutions division, can leverage creativity across a variety of platforms.
 

Nine has appointed Max Dudley to oversee its radio content offering in Brisbane in the role of 4BC Content Manager as the station continues to build its presence in the local market.
 
Dudley is a highly experienced radio professional who has spent almost 10 years with Southern Cross Austereo, most recently as Executive Producer of The Big Breakfast with Greg Marto Martin, Margaux Parker & Nick Cody.