Pat Bryson | radioinfo

Pat Bryson

Pat Bryson's webinar for CBAA stations is on tomorrow

Monday 30 March, 2020

The CBAA is hosting a variety of free webinars in an effort to assist community radio stations struggling during the COVID-19 pandemic.
This Tuesday, our columnist Pat Bryson presents a webinar aimed at helping stations who are struggling to maintain sponsorship, and will offer tips on
• How stations can work with their communities
• Mitigate potential financial loss

Sales isn't what you tell people. It's what ask people

Tuesday 23 July, 2019
Selling Radio Direct with Pat Bryson


What's Your "Why"?

Tuesday 15 January, 2019
Selling Radio Direct with Pat Bryson

Getting to "Yes"

Saturday 01 September, 2018

Selling Radio Direct with Pat Bryson

Keep Your Pipeline Full

Tuesday 01 May, 2018

Selling Radio Direct with Pat Bryson

My unusual holiday

Sunday 18 February, 2018

In December, I spent two weeks in Pakistan. Now, this is not  my normal location to spend part of my holidays.

Email - nothing personal

Sunday 03 May, 2015

Selling Radio Direct with Pat Bryson

On the Conference Trail

Sunday 19 April, 2015

Selling Radio Direct with Pat Bryson

I recently returned from the Radiodays Conference held in Milan, Italy. Over 1300 radio broadcasters from 50 different countries convened for 3 days to learn, discuss, interact and enjoy the hospitality of this wonderful city.

What is a Customer Worth?

Sunday 01 March, 2015

Selling Radio with Pat Bryson

Here's one of my favorite definitions of the marketing process:

"Marketing is the buying and selling of things with good will at a profit.  If you can only have one, take good will because it is tomorrow's profit."

Your clients need to build relationships with their customers.  They want to keep customers happy because:

Oops, We made a mistake

Monday 02 February, 2015

How a mistake can be a golden opportunity. Selling Radio with Pat Bryson

Fact: It is five times more expensive to generate new customers than to keep existing ones. The Gallup organization tells us this, and we all know it to be true.  We also know that we humans make mistakes that can sometimes upset our clients to the point that we might lose them.  How do we keep this from happening?


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