Peady's Selling Engagement sponsored by IRD Prospector
Many times, when I ask media sales people to give me a quick overview of who they are and what they do I get a rambling story without any structure or focus. Stuff about what they have done in the past, their current role and what their current company does and how good it is.
Which brings me to a saying attributed to Albert Einstein: “If you can't explain it to a 6-year-old, you don't understand it yourself”
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