Peady's Selling Engagement sponsored by IRD Prospector

Peady's Selling Engagement sponsored by IRD Prospector

Welcome to this week’s post on sales and selling success.

The most common reason for not getting, or being stalled on a decision is because too many sales people insist on asking one simple but deadly question:
“Are you the decision maker?”

It’s so frustrating

Peady's Selling Engagement sponsored by IRD Prospector

Sponsored content from IRD Prospector

Peady's Selling Engagement sponsored by IRD Prospector

Peady's Selling Engagement sponsored by IRD Prospector

Peady's Selling Engagement sponsored by IRD Prospector

 Many times, when I ask media sales people to give me a quick overview of who they are and what they do I get a rambling story without any structure or focus. Stuff about what they have done in the past, their current role and what their current company does and how good it is.

Which brings me to a saying attributed to Albert Einstein: “If you can't explain it to a 6-year-old, you don't understand it yourself”

Peady's Selling Engagement sponsored by IRD Prospector

Peady's Selling Engagement sponsored by IRD Prospector

Peady's Selling Engagement sponsored by IRD Prospector