Media strategist and researcher Mark Ramsey recently assembled a panel of Millennials at his Hivio conference, “exploring the future of radio, online radio, audio branding, podcasting, talent and audio advertising”.
Millennials, are young people born between 1980 and 2000, who look at music differently than previous generations.
At this point and to further explain, it's probably appropriate to insert this picture.
After four days, and with a lot of friends very worried, AJ Hulsman has been found and is now recovering at Epping Hospital in Melbourne.
The alarm was raised after he reportedly was “... last seen in Morwell after spending time there with friends, and was dropped at the station in order to catch the Vline train back to Melbourne".
Mr Hulsman has worked at 3AK,North FM Hornsby and Wagga’s Life FM. We understand he now freelances as a DJ.
The Community Media Training Organisation is seeking applications from community broadcasting stations for accredited and non-accredited (pathways) courses for 2016/17.
The application process has been streamlined to ensure that the CMTO can give quick responses to station's requests for courses.
RTI FM, the student-run pop-up station, returns to our airwaves this week featuring the freshest industry-ready radio talent poised to hit the Australian market.
Managed by the Advanced Radio students from Melbourne’s Radio Training Institute, RTI FM brings you eleven personalities across seven shows.
RTI FM has early mornings, days and late evenings covered with broadcasts scheduled from 6am to 10pm daily, kicking off on Wednesday, 25 May through to Sunday, 29 May 2016.
On KIIS 101.1 with Matt & Meshel this week a social experiment has been played out, exploring some very unique themes about loyalty, trust and entitlement.
Nielsen has released its comparable metrics report for Q4 2015.
It’s an in-depth study of users and usage – averaged across the U.S. population – with the purpose of aligning methodologies and metrics to display an “apples to apples” view of consumption across TV, Radio, TV-connected devices, PCs, Smartphones, and Tablets.
And there are some interesting trends, with radio still strong among most demographics, in fact over 90% of adults still listen to the radio.
“Research only tells you what is, not what could be. That’s why we used to refer to it as research and destroy. If you wait for audiences to tell you to change, you will never get change.”
This quote from the brilliant Jane Caro is about the most refreshing and exciting comment I’ve ever read in regards to market research. Just imagine the programming possibilities for commercial radio if a program director took a similar stance.
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