Consumers are constantly evolving and Radio Sales people need to understand their changing habits so they can continue to engage their retail clients.

Being armed with the latest information on what a consumer wants or a needs may just be enough to get a client to sign on the dotted line.

So, if you're in sales, take note of these insights, released as part of Nielsen's 18^th annual Australian Connected Consumers Report.
 

Streaming data can yield important information for music directors.
 
A recent report by Neilson has found streaming is “riding an undeniably massive growth swell" and consumers can’t get enough.
 
Thus the report asks, “what if radio programmers could benefit from the surge in streaming rather than fear it?”

Pandora is paying $75 million dollars to buy out Rdio assets, including technology and intellectual property, in the fall out from of the company's bankruptcy.

The music streaming market has become crowded with options and companies are fighting for subscriptions and listeners.

The Wall Street Journal yesterday reported that Rdio is seeking chapter 11 bankruptcy protection and shutting down because “the planned sale to Pandora is contingent on such a filing.”

GfK’s latest AudienScope report shows that Australian radio audiences have grown by 7% in the last five years, 19% of people are listening to more radio now than they were a year ago and driving while listening to live radio is the top multi-tasking activity. 
 

This week on social media a broadcaster was looking for tips to improve her croaky sound, presumably heading to work with a cold and sore throat.
 
The best tip is not to go.
 
Forget rum and brandy, honey and warm water, gargling with salt etc. as a broadcaster it is really important not to push through and use your voice when you have symptoms that are affecting your throat.
 
That’s according to Speech Pathologist Jane Backhouse from Adelaide Voice and Speech Services.

The release of  Jacobs Media’s 11th annual national web survey has uncovered “a highly evolving and changing media environment” yet in many ways remaining traditional at its core.

There are a number of interesting trends such as the emergence of smart watch usage (2%) and the appearance of Netflix.

More Australians tuned into commercial radio in 2014 than ever before, with an average cumulative audience of 10.1 million people listening each week in metropolitan areas throughout 2014, an increase of 4.13% from 2013.   
 
The listening data is from CRA’s commercial radio listening summary, an analysis of the GfK eight ratings surveys in the five capital city markets in 2014, compared with the previous year. 
 

The latest Survey 8 releases from the PR Departments.

Click here for the raw results and here for analysis.