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Important insights for those in radio sales

Wednesday 13 April, 2016

Consumers are constantly evolving and Radio Sales people need to understand their changing habits so they can continue to engage their retail clients.

Being armed with the latest information on what a consumer wants or a needs may just be enough to get a client to sign on the dotted line.

So, if you're in sales, take note of these insights, released as part of Nielsen's 18th annual Australian Connected Consumers Report.
 

What you can learn from streaming data

Thursday 18 February, 2016

Streaming data can yield important information for music directors.
 
A recent report by Neilson has found streaming is “riding an undeniably massive growth swell" and consumers can’t get enough.
 
Thus the report asks, “what if radio programmers could benefit from the surge in streaming rather than fear it?”

Pandora buys out Bankrupt Rdio

Tuesday 17 November, 2015

Pandora is paying $75 million dollars to buy out Rdio assets, including technology and intellectual property, in the fall out from of the company's bankruptcy.

The music streaming market has become crowded with options and companies are fighting for subscriptions and listeners.

The Wall Street Journal yesterday reported that Rdio is seeking chapter 11 bankruptcy protection and shutting down because “the planned sale to Pandora is contingent on such a filing.”

A desperate plea for help

Monday 06 July, 2015
radioinfo has been contacted by Bronte and Tommy from SYN/88.3FM in desperate need of our help. 

And why would we say no to two young aspiring radio announcers.
 
On their last show they both revealed their C grade celebrity crushes. Now since you have come to us for help, we'll also offer a little advice.

New GfK AudienScope insights show radio is batting above the average

Thursday 02 July, 2015

GfK’s latest AudienScope report shows that Australian radio audiences have grown by 7% in the last five years, 19% of people are listening to more radio now than they were a year ago and driving while listening to live radio is the top multi-tasking activity. 
 

Guglielmo Marconi: The man who changed broadcasting to be honoured

Thursday 02 July, 2015

Italian Princess, Elettra Marconi, is coming to Australia in July to commemorate the passing of the man widely recognised as the inventor of Radio - her father, Guglielmo Marconi.

Born in Bologna, Italy, Guglielmo Marconi would have been one-hundred-forty years old today.

After initially submitting patent 7777 for his innovative method of sending and receiving radio signals in 1900, Marconi then in 1901 made the first trans-Atlantic wireless transmission from Cornwall to Newfoundland.

A warning for broadcasters planning to "push through" this winter

Thursday 21 May, 2015

This week on social media a broadcaster was looking for tips to improve her croaky sound, presumably heading to work with a cold and sore throat.
 
The best tip is not to go.
 
Forget rum and brandy, honey and warm water, gargling with salt etc. as a broadcaster it is really important not to push through and use your voice when you have symptoms that are affecting your throat.
 
That’s according to Speech Pathologist Jane Backhouse from Adelaide Voice and Speech Services.

The highly evolving and changing media environment

Thursday 07 May, 2015

The release of  Jacobs Media’s 11th annual national web survey has uncovered “a highly evolving and changing media environment” yet in many ways remaining traditional at its core.

There are a number of interesting trends such as the emergence of smart watch usage (2%) and the appearance of Netflix.

More Aussies listening to commercial radio

Friday 23 January, 2015

More Australians tuned into commercial radio in 2014 than ever before, with an average cumulative audience of 10.1 million people listening each week in metropolitan areas throughout 2014, an increase of 4.13% from 2013.   
 
The listening data is from CRA’s commercial radio listening summary, an analysis of the GfK eight ratings surveys in the five capital city markets in 2014, compared with the previous year. 
 

Spin Cycle: Survey 8 2014

Tuesday 16 December, 2014

The latest Survey 8 releases from the PR Departments.

Click here for the raw results and here for analysis.

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