The latest Survey 8 releases from the PR Departments.

Click here for the raw results and here for analysis.

A US consumer research paper called Taking Stock With Teens: A Collaborative Consumer Insights Project has documented the habits of teens when it comes to consuming all forms of media and the insights into their radio habits are fascinating.

NOVA Entertainment has announced the next stage in its digital evolution, with the launch of its new Online, Mobile and Tablet sites, offering deeper client integration and richer content, across its market leading entertainment portal.   

GfK’s AudienScope insights; a national online survey of radio behaviour, have provided an additional perspective to the Australian radio ratings.
 
Launched in May 2014, this is the second instalment for this behavioural study which is an ongoing part of the radio audience measurement contract, and a new initiative from GfK.  While the radio ratings provide data on “who” is listening to “what”, AudienScope looks at the reasons “why” by delving deeper into listening behaviour.
 

McDonald's The Australian Burger was the most played New Brand Ad on Radio in May 2014.

This week Aircheck took the Top 5 New Brands on Radio (Sydney, Melbourne, Brisbane, Adelaide, Perth plus Gold Coast, Newcastle, Central Coast and Geelong) between 1 - 31 May 2014 and then analysed each new brand in Spot Placement to see which position it aired in commercial breaks.

Ask what your listeners can do for you. (with apologies to John F. Kennedy.)
 
It sounds counter-intuitive to suggest that stations should not be looking for ways to please their listeners but rather get their listeners to please them. Yet, that’s kind of the message delivered by consumer psychologist Adam Ferrier to delegates at the recent Radio Conference in Brisbane.