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Survey: Radio listeners have a strong and lasting relationship with a station

Wednesday 30 July, 2014

GfK’s AudienScope insights; a national online survey of radio behaviour, have provided an additional perspective to the Australian radio ratings.
 
Launched in May 2014, this is the second instalment for this behavioural study which is an ongoing part of the radio audience measurement contract, and a new initiative from GfK.  While the radio ratings provide data on “who” is listening to “what”, AudienScope looks at the reasons “why” by delving deeper into listening behaviour.
 

Kylie to play at Fifi’s 90’s themed 21st

Friday 06 June, 2014
1998 was the year that Fifi Box never had a 21st birthday party and to make up for this, Fox FM is throwing her a 90’s themed party, complete with a performance from Kylie Minogue.

The princess of pop will perform a selection of hits cherished by Australians, and serenade Fifi with Happy Birthday whilst 90’s band CDB and DJ John Course will also play 90’s classics.

Fifi: “Best 21st ever, EVER! Right, Kyles you and I are like besties for the night.”

AirCheck Top 5 new brands on radio: May 2014

Thursday 05 June, 2014

McDonald's The Australian Burger was the most played New Brand Ad on Radio in May 2014.

This week Aircheck took the Top 5 New Brands on Radio (Sydney, Melbourne, Brisbane, Adelaide, Perth plus Gold Coast, Newcastle, Central Coast and Geelong) between 1 - 31 May 2014 and then analysed each new brand in Spot Placement to see which position it aired in commercial breaks.

Why new media should never underestimate the importance of old school radio principles

Thursday 13 March, 2014
There is much about the art of radio that the new players don’t yet fully understand or appreciate, writes Anthony Gherghetta.

Ask NOT what you can do for your listeners

Sunday 20 October, 2013

Ask what your listeners can do for you. (with apologies to John F. Kennedy.)
 
It sounds counter-intuitive to suggest that stations should not be looking for ways to please their listeners but rather get their listeners to please them. Yet, that’s kind of the message delivered by consumer psychologist Adam Ferrier to delegates at the recent Radio Conference in Brisbane.

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