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Different devices have different audience behaviours: James Cridland #CBAAConf

Saturday 26 October, 2019

James Cridland begun his presentation to the CBAA Conference with a history of radio and technology changes, and debunked the myth that video, and all the other new technologies, killed the radio star.

“As you might have guessed, radio is still large… it was not killed by those technologies.

“Radio is very big, we sometimes forget that.  65% of audio we put into our ears is live radio.

“Podcasting is only 8% despite all the public relations coverage it gets.”

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