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Southern Cross Austereo

SCA Campaign for Luxe Walls proves that layering broadcast radio with digital audio is key to success

Monday 01 March, 2021

SCA’s broadcast and digital audio campaign for removable wallpaper company Luxe Walls has resulted in a 238% increase in unprompted awareness* and a sales increase of 212%. 
 
The campaign sought to demonstrate how layering broadcast radio with other audio platforms improves campaign effectiveness. 
 

Radio stations blocked from Facebook

Thursday 18 February, 2021

Facebook has carried out its threat to remove news posts from its platform in response to the Australian Government's mandatory bargaining code for digital media giants.

In a Facboook post William Easton, Managing Director, Facebook Australia & New Zealand said:

SCA launches LiSTNR audio app: Grant Blackley explains the strategy in our podcast

Thursday 18 February, 2021
SCA has launched LiSTNR, a curated and personalised free app offering radio, podcasts, music and news, creating a new audio destination.
 
Three years in development and following extensive research into consumers’ evolving audio habits and needs, LiSTNR consolidates all of SCA’s existing digital audio content plus a huge range of new and compelling premium content, all located in one free and easy to use app.
 

SCA records five consecutive months of 10 million + total listening hours

Friday 11 December, 2020

SCA’s total listening hours across its radio streaming platforms reached 10.3 million in November, up by 29%* year on year and marking five consecutive months of 10 million-plus listening hours.
 
Unique listeners jumped 70% year on year, to 1.5 million* in November, its second highest month ever.
 

Zac de Silva wins the Brian White Scholarship

Friday 11 December, 2020

Macquarie University student Zac de Silva has been named the winner of the 2020 Brian White Scholarship.

SCA's regional business recovery is worth celebrating

Wednesday 09 December, 2020

SCA is celebrating the resilience and recovery of its regional business and its business partners, after the Australian media landscape was rocked during COVID-19.
 
SCA's regional business is bouncing back quickly as they continue to champion industry collaborations such as the regional media initiative Boomtown and the ‘Save Our Voices’ campaign, fronted by Ray Martin.
 

PodcastOne listeners jump by 177% from March

Monday 30 November, 2020

PodcastOne Australia has experienced its best month to date in October, with a 7% increase in unique audience on the previous month.

PodcastOne adds Your Morning Agenda

Tuesday 17 November, 2020

PodcastOne Australia’s will expand its news offerings with a brand-new daily news podcast, Your Morning Agenda with Natarsha Belling.
 
The daily news podcast will aim to deliver the top breaking news stories every morning covering national and international, news and sport with a clear focus on business and finance, through SCA’s PodcastOne Australia.
 

Stephen Haddad named one of Australia's top 50 technology executives

Friday 13 November, 2020

SCA Chief Technology Officer Stephen Haddad has been recognised as one of the top 50 senior technology and digital executives in Australia and the only recipient from a media company, featuring on the prestigious 2020 CIO50 list.

SCA’S total live streaming listening hours climb 30% and unique listeners are up 58%

Monday 09 November, 2020

SCA’s live radio streaming digital audio listening hours have increased by 30% year on year to 10.5 million.
 
In addition, SCA’s unique listeners have jumped 58% year on year to 1.5 million* in October as connected devices continue to be a popular choice for audiences. 
 
Active live radio streams on the Hit and Triple M networks have grown by 15% year on year to 9.1 million*.  
 

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