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Southern Cross Austereo

SCA’S total live streaming listening hours climb 30% and unique listeners are up 58%

Monday 09 November, 2020

SCA’s live radio streaming digital audio listening hours have increased by 30% year on year to 10.5 million.
In addition, SCA’s unique listeners have jumped 58% year on year to 1.5 million* in October as connected devices continue to be a popular choice for audiences. 
Active live radio streams on the Hit and Triple M networks have grown by 15% year on year to 9.1 million*.  

Sales soar as radio spreads the word using Siri

Tuesday 03 November, 2020

When Tourism Whitsundays and Wavemaker had the idea to use one of the most famous voices in the world to celebrate one of Australia’s most spectacular regions, they turned to SCA to make it happen.

Wonders of The Whitsundays has since been realised via a unique and engaging radio campaign which heroes the voice famed for limitless knowledge, accuracy and calm – Siri.

Santa Radio is a little early this year, hoping to spread some cheer

Tuesday 03 November, 2020

SCA is making a playlist and checking it twice because 2020 is done.
In a special partnership with North Pole Communications, Santa Claus himself has called in SCA to help celebrate the most wonderful time of the year with the launch of Santa Radio
The elves have been working extra hard this year to make Santa Radio available from Monday, 9 November on DAB+ in Sydney, Melbourne and Brisbane and on the Hit and Triple M apps anywhere and anytime, even on Santa’s sleigh.

SCA revenue expected to rise and 2Day FM to get a new breakfast show in 2021

Monday 02 November, 2020

Southern Cross Austereo have reported a full year revenue of $540.2 million or 18.2% lower than the prior year and an EBITDA of $93.0 million that was 36.9% below the comparable amount in the prior year.
Metro radio revenue was down 25.3%, while regional radio performed somewhat better, although advertising revenues were down by 13.1% on 2019.
In contrast, revenues from digital audio streaming and podcasting doubled to $7.1 million.

Mark Eddy is the new Acting GM for SCA Perth

Friday 30 October, 2020

SCA Perth has appointed Marc Eddy as its new Acting General Manager to take effect immediately.
Eddy, who has been with SCA since 2008 as Audio Operations Manager for WA and SA, now takes on a dual role, to also incorporate his new appointment as Acting General Manager.

SCA takes off with QANTAS Business Rewards to promote ‘advertise local’

Wednesday 28 October, 2020

SCA has announced a new partnership with Qantas Business Rewards to promote an extensive national regional campaign that encourages local businesses to advertise with SCA’s local radio stations to reach their customers.  
Called ‘Advertise Local’, the campaign incentivises small to medium enterprises (SMEs) with Qantas Points to boost their business by advertising with local Hit and Triple M stations across the country. 

Those Two Girls are about to make life get a whole lot sweeter

Monday 19 October, 2020

PodcastOne Australia have launched a new daily podcast¸ The Sugar Rush, hosted by the Hit Network’s national early breakfast duo Those Two Girls, Lise Carlaw and Sarah Wills.

SCA partners with Targetspot to exclusively represent Sonos Radio in Australia

Wednesday 14 October, 2020

SCA will partner with digital audio tech company Targetspot to become the exclusive advertising representative for Sonos Radio in Australia. 
Speaker company Sonos launched its free radio streaming service, Sonos Radio, in Australia in April, with music, news, sports, and stations especially curated by artists from more than 60,000 local and global stations. 

SCA’S live radio streaming unique audience jumps by 58%

Tuesday 13 October, 2020

SCA’s unique live radio streaming audience has jumped by 58% year on year, making digital audio the fastest growing advertising platform. 
Unique listeners reached 1.5 million* in September, demonstrating audience desire to listen on connected devices. SCA’s total digital audio network reach includes audiences across Hit, Triple M and SoundCloud Radio

SCA confirms JobKeeper eligibility until early next year

Thursday 08 October, 2020

Southern Cross Media has confirmed the company's eligibility for continued support under the JobKeeper program until January next year.
According to SCA, ad bookings for the December quarter are stronger, and with the gradual easing of COVID-19 restrictions in Victoria, the company expects revenues to recover to a level where SCA would no longer be eligible for JobKeeper past January 3rd.
Until then SCA expects to receive approximately $12 million in JobKeeper payments.


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