SCA today announced that it will extend its two-year partnership with its exclusive charities Beyond Blue and The Smith Family for an additional six months until 30 June 2021.
 

SCA has just released data showing that their audiences continue to embrace digital radio platforms and are listening longer and more often.
 
According to the data, SCA audiences have reached a new milestone of 10.1 million listening hours in July.
 
More people are tuning into Hit and Triple M than ever before, with live radio streaming increasing by 20% year on year to 1.1 million listeners* and catch up radio jumping 80% year on year to 3.5 million* downloads.
 

SCA’s Research & Insights and Strategy & Insights divisions have come together to form SCA iQ, one of Australia’s largest media research and insights offerings.
 
SCA iQ fuses the research, insights and strategy functions together, to better power insightful solutions for SCA’s Sales and Content teams and advertising partners and is underpinned by a suite of unique tools.
 

The 100th episode of Australia’s Number One Podcast, Hamish & Andy, drops today on PodcastOne Australia.
 
The pair started their radio careers with PodcastOne Australia’s parent company, SCA, and have converted their unique ingenuity and connection to fans to drive growth in audience downloads of their enduring pods over the last 12 months by 125%*.
 

SCA has launched a refreshed design for its suite of Hit and Triple M apps as in-app listening surges by 48%^* year on year.

107 regional publishers and broadcasters who applied to the Public Interest News Gathering (PING) Program will receive a share of $50 million in funding committed to support regional news services in 2020-21. 
 
Of the 107 eligible applicants, there are 13 for radio, 92 publishers and five for television. Three applicants were successful across two streams.

AFTRS and CRA have announced that Melbourne student Nicola Sitch is the recipient of the CRA Podcast Scholarship for 2020.

SCA has partnered with audio intelligence platform Veritonic to produce the first study into the most effective brand audio logos in Australia, with Bunnings and Victoria Bitter taking the top two positions in terms of performance.
 
The landmark Audio Logo Index study used Veritonic’s audio intelligence platform to collect data on the top 26 audio logos in Australia.
 

Southern Cross Austereo says that as COVID-19 restrictions continue to ease, their live radio streaming remains a constant with more people tuning into Hit and Triple M stations than ever before.
 
May was another record-breaking month for SCA for live radio streaming, which increased another 3% month on month and 42% year on year to reach 1.3 million listeners*.
 
Catch up radio podcasts also had a huge month, rising 47% year on year with 3.4 million downloads^ of popular Hit and Triple M shows.

SCA’s live radio streaming and audio on demand platforms continue to break listener and download records with more listeners, more often and on more devices, with daily live radio streams growing 21% since March 9.