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Spotify

Spotify introduces Anchor: hosted music playlist radio shows

Friday 16 October, 2020

Steve Ahern test drives the new Anchor function in Spotify.
 

Spotify says the Top 40 is gone

Thursday 30 July, 2020

Spotify has reported continued growth for Q2 despite the uncertainty surrounding the COVID-19 pandemic.
 
The total of Monthly Active Users (MAUs) grew to 299 million with North America and India both performing well, while Latin America and Rest of World continued to see the fastest growth, up 33% and and 58% Y/Y, respectively.

Spotify wants to own the podcast advertising market

Tuesday 14 July, 2020

Spotify and global ad agency Omnicom Media Group, announced a deal in which Omnicom will spend $20 million on podcast ads in the second half of 2020.

James Cridland analyses the deal:

$20m sounds like a lot of money for the next six months, but it’s a drop in the ocean when compared to Omnicom’s $35bn annual spend. Indeed, US radio makes around $20bn from advertising every year.

Spotify revises earnings outlook for 2020

Monday 04 May, 2020

Spotify have revised its full year 2020 outlook on revenue, expecting a drop in advertising and unfavourable foreign exchange rates to affect their bottom line.
 
Despite the global uncertainty around COVID-19 in Q1, subscriber rates and levels have grown, and the company’s outlook for Q2 and the remainder of the year remains unchanged with the exception of revenue.
 

Spotify are taking on radio in the fortress of the car

Friday 31 January, 2020
Radio has dominated listening in cars, but that domination is now under threat with Spotify launching Your Daily Drive in Australia.
 

Spotify adds PodcastOne's catalogue

Thursday 30 January, 2020

The entire PodcastOne catalogue will be available through Spotify in a deal that will create new cross-promotional opportunities.

While the exposure of Aussie content on Spotify will create more openings for distribution, the deal will add some notable US titles such as The Adam Carolla Show and other PodcastOne stars that include Shaquille O’Neal and Steve Austin.

Social media trends for 2020: Voice marketing, more influencer transparency

Thursday 19 December, 2019

As the year draws to a close, online and social data analytics company Talkwalker has surveyed 50 social media experts and distilled what is thinks will be the key social media trends for next year.

Talkwalker and HubSpot gathered industry experts, PR professionals, social media gurus, and influencers, from the US, Europe, MEA, India, APAC, and the rest of the world to define the trends to make your marketing win in 2020.

Is Alexa being unfaithful?

Thursday 12 December, 2019

Analysis from Steve Ahern

One in three listeners tune into podcasts because they are screenless

Thursday 23 May, 2019

 
Podcast listening was on the rise across the globe in 2018.

Spotify has analysed its stats from last year and found the number of monthly users intentionally listening to podcasts increased by 175%.

A Spotify report on podcast usage on the platform says:
 

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