The fact that they’re taking 10 listeners to the Arabian Money Mecca is not that surprising – given that the station, KIIS FM, is booked out for at least the rest of the month.
But the fact that they’re going next week already, without dragging the promotion out like a TV reality show demonstrates how much they can afford to respect their audience – and convince the client, Dubai Tourism, that it pays to do so.
Julie King, Director of Dubai Tourism Australia and New Zealand , who are gearing up to host the Kyle and Jackie O team, says, “We are thrilled to be partnering with KIIS 1065, and we look forward to guiding Kyle, Jackie, and their listeners through Dubai to showcase its diversity. Dubai encapsulates the best of both luxury, fun, adventure and affordability. It is the place to be for summer, and the KIIS 1065 show and the winners will discover some amazing experiences.”
Although K & J have travelled extensively, neither of them have spent time in Dubai. Jackie says she’s looking forward to shopping up a storm at world-famous malls and bustling souks, while Kyle’s keen to sample some of Dubai’s finest cuisines at world renowned restaurants.
Kyle, Jackie and their guests will depart for Dubai, broadcasting live for four mornings from Tuesday 20th to Friday 23rd May. The week will also see them staying at the exceptional resorts, Jumeirah Beach Hotel and Madinat Jumeirah, taking their lucky listeners on a shopping spree and fine-dining experience at the Burj Al Arab, the World’s Most Luxurious Hotel.
Dubai photo: shutterstock