The latest Category report released by GfK and CRA looks at the listening habits of Parents, with 2.4 million, or 4 out of 5 parents listening to commercial radio each week
Other Key Insights include:
- Parent listeners spend 12 hours and 36 minutes listening to commercial radio each week.
- Nearly 23% of parent listeners don’t watch commercial TV in average day.
- Most (49%) listen in the car
This latest report adds to the Car Buyer and Grocery Buyer category reports that have already been released
