On Friday 8th November, two iconic brands on the Central Coast, 2GO and Sea FM disappear, rebranded Central Coast’s 107.7 Triple M and Central Coast’s Hit101.3 respectively.
Further up the coastline, The Gold Coast’s Gold 92.5 will become Goldie’s 92.5 Triple M.
This takes the number of stations rebranded as part of the Triple M and Hit Networks across the FM and DAB radio network since 2016 to 86, and SCA says there has been significant audience growth across many of the Triple M and Hit Network platforms, including an increase in digital radio streaming, which is up by 78.0%.
Head of Triple M Network Mike Fitzpatrick says: “It’s great to see our stations continually evolve. As a company, we are fiercely local and proudly national which is what we aim to deliver daily for our loyal listeners. This change will bring the Gold and the Central Coast listeners more access to our unique combination of rock, sport and comedy.”
Head of Hit Network Gemma Fordham says: “It’s fantastic to see the Central Coast become part of the Hit network as we bring listeners the latest hit music, old-school favourites and RNB Fridays. Hit101.3 will have strong appeal to our under 40 audience who love music and our fun, engaging shows.”