2UE’s lineup changes and new ad campaign: AUDIO

2UE has announced a slightly changed lineup for 2015, with daytime presenters remaining in place, but some changes to nights.

The station will launch an outdoor and on air campaign that will run across Sydney from next Monday, the first day of ratings for 2015.

We have a sneak peak for radioinfo readers today.

In it’s 90th year, 2UE will launch the new strapline, ‘Sydney’s original 2UE 954’, recognising the station’s position as the first and original Sydney commercial radio
station. The positioning launches with a series of back of bus ads (see below) that will saturate Sydney’s streets and on air imaging (listen below).

2UE’s Nights program will welcome a new presenter, Fairfax Radio Network’s Walter Williams, who “will bring his warm and friendly style of news talk to 2UE’s night-time audience.” Williams replaces Clive Robertson who has elected not to return to the Nights program in 2015.
 

Breakfast hosts John Stanley and Garry Linnell return to 2UE for their second year after proving to be a big hit in 2014 with their compelling and informed analysis of the day’s news and events, combined with their unique perspectives and humour.

One of 2UE’s most popular and long standing hosts Stuart Bocking returns to Mornings, while Angela Catterns returns for her second year in the Afternoons timeslot, as does Justin Smith on Drive.

John Gibbs will continue to host Sports Today and Luke Bona remains on Overnights. 2UE’s dominant weekend team, which features Sydney’s number one Mornings show, George and Paul, and Tim Webster on afternoons will continue to entertain weekend listeners.

“We are looking forward to 2015 being another year of growth for 2UE as we further establish our strong line up of presenters across the day,” 2UE General Manager Chris Parker said.

“This year we will celebrate 2UE’s 90th birthday with a host of events and content initiatives and celebrations to ensure our position as Sydney’s original commercial radio
station is recognised in fitting style.”

Fairfax Radio Network’s national content director Clark Forbes said: “We are looking forward to 2UE’s announcers growing their audiences in 2015. We’ll be welcoming veteran broadcaster Walter Williams into the Nights timeslot, as we farewell Clive Robertson. I’d like to thank Clive, who is truly a legend of the industry, for his great service to FRN and 2UE and wish him all the best for the future.”

 

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