33% of all Americans now own a Smart Speaker

Thirty-three percent of all Americans now own a smart speaker, a 22% increase from 2020, according to the latest research from Edison Research and Triton Digital.
Those who work from home are even more likely to own one of the devices, according to new information from the Infinite Dial 2021, while forty-nine percent of Americans who work from home own at least one smart speaker such as an Amazon Alexa, Google Home, or other brand.

Additional data on media behaviors regarding smart speakers, podcasting, digital audio, radio, and social media from The Infinite Dial 2021 will be presented on Thursday, March 11th at 2 pm ET.

The Infinite Dial 2021 report provides the most up-to-date research on U.S. digital audio and podcast consumption, while reflecting the effects of a global pandemic and quarantine restrictions on audio and other digital media behaviors.



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