8 Podcast Tech must haves | radioinfo

8 Podcast Tech must haves

Friday 08 November, 2019

In a recent presentation by Triton Digital, the company outlined 7 ‘must haves’ for successful commercially viable podcasting. And we have added one more.

They are:
 

1. SEARCHABLE TRANSCRIPTION
Choose a podcast solution that provides transcriptions - a searchable audio archive of your shows - enabling you and your listeners to easily search through your audio archive to find specific moments or keywords.

2. ROBUST PUBLISHING & SHARING
Your podcast tech should enable you to easily publish and share your content across multiple channels, including social media and smart speakers.
Ensure that your content can be accessed by every listener on every device through app compatibility, embed players, web players, and more.

3. SMART & DYNAMIC AD INSERTION
Generate more revenue from your shows and boost your sponsorship offering by seamlessly inserting dynamic, targeted ads into your podcast content. This enables
you to deliver brands that contextually connect with both your content and your audience.

4. SMOOTH LISTENING EXPERIENCE
If you plan to insert ads into your podcast streams, be sure that your tech provider has the tools in place to deliver a smooth, consistent listening experience so that the volume of your ads match the volume of your podcast.

5. UNLIMITED & SECURE STORAGE
Your podcast tech should provide unlimited storage for your show's episodes and archive, so you never have to worry about running out of space.

6. FLEXIBLE API INTEGRATIONS
Look for flexible APIs that can assist in both creating and feeding your content into your own players and apps, or those of third parties. Be sure to ask if the APIs are capable
of processing and including player events in consumption analytics.

7. INSIGHTFUL AUDIENCE ANALYTICS
Learn not only who your audience is, but what, when, where, and how they are listening, so that you can go beyond basic download numbers and gain real-time insights into listening habits and overall trends.

8. BRAND YOUR MICROPHONES WITH A MIC FLAG
You have taken all that trouble to think of a topic, buy a podcast recorder and  microphone and set up your feeds… but you’ve forgotten one thing! Your brand.

A quick google search of podcasting images reveals that almost no podcasting studios have any branding for the name of their podcast. If you look into a radio studio however, you will find branding on every microphone with the station name and logo, because radio stations have long realised the value of logo branding close to the mouth of their on air stars.

Why do podcasters forget this? Lack of experience perhaps. Or maybe they just don’t know where to get mic flags. Lucky we can help. One of our advertisers is All Size Miracles, which makes branded pop guards, mic flags and branded studio backgrounds. You can see their work here.
 

Don’t be like these anonymous podcast makers below. Create a logo, brand your studio and distribute your branded studio photos widely on the internet to get noticed.

 


Contacts:
www.PodcastWithTriton.com
solutions@TritonDigital.com
www.allsizemiracles.com

 
 
 

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