ABC Radio has commenced a roll out of updated branding of its 44 Regional bureaux.
 
The refreshed branding can be heard across broadcast platforms as well as seen across social media, apps, websites and third-party platforms.
 
Audiences are increasingly accessing content via digital platforms, and a consistent identity across broadcast, online and mobile will allow audience to identify ABC stations, easily and intuitively on the device of their choice.
 
The Regional brand refresh follows the ABC’s Capital City local Radio brand update, rolled out two years ago.
 
As part of this week’s roll out, ten regional stations are dropping call signs from their names and two stations are undergoing a significant name change to better identify their local region with ABC Western Victoria now ABC Wimmera, and ABC North West WA becomes ABC Pilbara.