Analysis: radio ratings survey 3 2019 | radioinfo

Analysis: radio ratings survey 3 2019

Tuesday 04 June, 2019

Our analysis of networks and cities.

Raw results here, Trend Graphs here.

 

Networks

Southern Cross Austereo

Survey 3 returned a steady result for SCA - even if the overall trend was down in a survey marked by a surge in talk radio due to the recent federal election.

  HIT Network

All the HIT branded stations lost ground except for 92.9 in Perth which gained +0.4. In Sydney 2Day eased back from its 6.0 share, last time by -0.4 with its Breakfast show waning by -0.3. FOX in Melbourne was down -0.6 despite Breakfast waxing +0.2.

The network took its biggest hit in Brisbane, -0.9, but managed to stay in 2nd place in the market behind Nova. Adelaide fared little better with a -0.8 slump.

  Triple M

It was a wilder ride for Triple M, starting with a pleasing upswing in Sydney, +0.8. And steady-as-she-goes in Melbourne, 0.0, but then the ratings rollercoaster plummets -1.9 in Brisbane, levels out a bit with a more gentle -0.4 gradient in Adelaide before it takes another dive, -1.1, in Perth.

Nova Entertainment

  smoothfm

Such are the vagaries of surveys from market to market that, on this occasion, Sydney’s smooth 95.3 was up +0.5 while Melbourne’s 91.5 was down -0.7. But who cares? Certainly not NovaEnt management since both stations sit on top of the FM tree in both markets.

  Nova

The Nova network did okay in a survey that seemed dominated by election coverage. In Sydney 96.9 recovered some recent losses and was up +0.6, Melbourne’s 100 was up 0.2. Brisbane’s 106.9 was down -0.9 as it clung to #1 in that market. Adelaide was steady in 4th place while Perth enjoyed a lift of +0.5 to stay in 2nd place.

ARN

Not a bad day for ARN. Both their Sydney stations, KIIS and WSFM, nudged upwards by +0.2 each. In Melbourne, their troubled KIIS 101.1 jumped +0.9 and while GOLD104.3 eased back a tad, -0.2, its Breakfast show, featuring Christian O’Connell, rose by +0.4. It seems that, in O’Connell’s own words, he’s “growing on the audience like a “fungus.” Management would hope there’s no cure.

In Brisbane, while the major FM stations all sustained losses, 97.3FM only lost -0.1 but its stablemate, the venerable 4KQ bolted to a heady 9.3 share overall with a 1.4 gain to make it #1 AM in the market.

Adelaide, though, was not so fortunate. MIX 102.3 fell -1.7 but managed to cling to first while CRUISE1323 shed -0.3.

In Perth, 96FM lost 0.4 in share.

Macquarie Media and other Commercial Talk

With a federal election campaign (April 11 to May 18) coinciding with the survey period (April 21 to May 25) it was bound to have an impact on the survey results.

All of Macquarie’s talk stations rose, with the exception of 3AW, which shed a measly -0.1 off a very high 15.1 share overall in Melbourne.

In Sydney, while 2GB rose a modest +0.3, The Alan Jones Breakfast show shot up by +1.2 to reach a 17.6 share in his shift while Hadley scored a 17.7 in Mornings. In fact, every shift on 2GB from Breakfast to Evenings and Weekends is #1 in Sydney.

In Brisbane, where most of 4BC is live but not local, with content networked from Sydney, the station jumped +1.5 to reach a respectable 7.6 overall in the market – a figure not seen since Marconi was a lad. Jones posted a 9.4 share, just 0.3 behind the ABC Breakfast show while Hadley got 10.5 in Mornings. Meanwhile their one Brisbane based show, Drive with Mark Braybrook got a 4.3 share.

Like 4BC, Perth’s 6PR also posted a 7.6 share but with an all local line-up.

In Adelaide, the NovaEnt owned FIVEaa rose +1.5.
 

Macquarie Sports Radio

Perhaps the punters had also caught election fever. In Sydney and Brisbane both MSR stations were sitting on a 0.5 share last time. This time, they both went up by +0.3 to almost double their audience. In Melbourne, though, MSR is on 0.3 after losing 25% of its listeners.

ABC Local
 
If the recent federal election was good for commercial talk, its effects were patchy for ABC local stations. 
 
Where 2GB enjoyed a rise, ABC Sydney tumbled -1.7 in share with both Breakfast and Mornings posting big falls while its commercial counterparts shot up by similar amounts. In Brisbane, the ABC station managed to hold its own, losing just -0.1 in share. 
 
Things got better in Melbourne, +0.4; better still in Adelaide, +0.7; and much better in Perth, +1.2.
 
triple j
 
While ABC local recorded three gains and two losses, for the j’s it was the other way around.
 
They had a blinder in Brisbane, +1.4 and a modest rise in Adelaide, +0.3. But in Melbourne they were down -0.4, in Sydney -0.7 and in Perth, -0.8.

 

 

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Cities
 

Sydney

Nova gained the most this survey, while ABC Sydney was the biggest loser.

  • Top station 2GB gained 0.3 to 14.8% during the election campaign survey.
  • Second placed smooth provided the mood for those who wanted to escape the election, gaining 0.5 share points to score 10%
  • KIIS was third, up 0.2 to 9.3%
  • ARN Stablemate WSFM moved into fourth place, gaining 0.2 to 8.1%
  • ABC Sydney dropped into fifth place, down 1.5 share points during the election campaign to 7.3%, with Nova following closely behind, up 0.6 to 7.2%
Triple M was up slightly while 2Day slipped slightly. 2CH and Macquarie Sports Radio had small gains, while most others fell slightly.

2GB won breakfast, increasing its breakfast share significantly, followed by KIIS. 2GB won all other shifts.

Nova won the 10-17 demographic, KIIS won all the 18-54 demographics, 2GB won the over 55s.
 

 

Melbourne

KIIS had the biggest gain and smooth had the biggest loss, but all movement was below one share point this survey in Melbourne.

  • Top station 3AW slipped fractionally, down 0.1 to 15.1% overall share
  • Smooth slipped 0.7 but retained second place at 10.3%
  • Third placed Gold FM lost 0.2 to 9.9%
  • ABC Melbourne gained 0.4 to 8.2%, retaining its fourth position
  • Fifth placed Nova gained 0.2 to 7.5%

Triple M was steady, KIIS jumped into seventh position, gaining 0.9 to 5.7%. SEN gained 0.4 to 3.3% during this first half of the AFL footy season.

3AW easily won breakfast, well ahead of its nearest rival in that shift, ABC Melbourne. 3AW won all other shifts in the market.

Nova won 10-17s, Fox won 18-39s, Gold won 40-54s, 3AW won the over 55s.
 

Brisbane

Triple M had the biggest loss this survey, while 4BC, 4KQ and triple j all gained significantly.

  • Top station Nova slipped by 0.9 to 11.5%
  • Second placed Hit 105 dropped 0.9 to 10.9%
  • 97.3 lost 0.1 to 10.7% moving into third place
  • Triple M plummeted to fourth place, down 1.9 to 10%, causing a reshuffle in the top stations
  • 4KQ gained strongly, up 1.4 to 9.3%, putting it in fifth place

4BC moved into eighth place, up 1.5 to 7.6% in a state which rejected Labor in favour of mining and jobs in the Federal Election. Rival talk station ABC Brisbane slipped fractionally, down 0.1 to 7.8%, just ahead of 4BC.

Nova retained its number one breakfast position despite slipping 1.1 share points in that timeslot, just ahead of Hit105.

Nova won the 10-24 demographics, Hit won 25-39s, Triple M won 40-54s, 4KQ won the over 55s.

 

 

Adelaide

Mix lost the most this survey, while talk station FIVEaa had the biggest gain. Both the comemrcial and ABC local talk stations did well during this election survey.

  • Despite its 1.7 share point loss, Mix retained top position on 12.2%
  • ABC Adelaide moved into second place, up 0.7 to 10.9%
  • FIVEaa jumped into third position, up 1.5 to 10.5%
  • Nova was steady on 10.3%, but dropped back into fourth place with the rise of the talk stations
  • Fifth placed Hit lost 0.8 to 9.2%

ABC Adelaide won breakfast, ahead of FIVEaa and Mix. ABC Adelaide won mornings, Hit won afternoons, Nova won drive, FIVEaa won evenings and Mix won weekends. Something for just about everyone this survey in Adelaide.

Nova won 10-24s, Hit and triple j  jointly won 25-39 demographic, Mix won 40-64s and ABC Adelaide won the over 65s.

 

 

Perth

Mix suffered the biggest fall of the survey, while ABC Perth scored the biggest gain.

  • Top station Mix lost 1.1 to 14.3%
  • Nva gained 0.5 to 12.6% in second place
  • triple j retained third position depsite dropping 0.8 to 9.8%
  • Fourth placed Hit gained 0.4 to 7.9%
  • 96fm retained fifth place, losing 0.4 to 7.9%, just ahead of ABC Perth

ABC Perth rose to sixth place, jumping 1.2 on election content, to 7.8%, followed by rival talk station 6PR, which also gained, up 0.5 to 7.6%

Nova won breakfast ahead of Mix. Mix won mornings and afternoons, Nova won drive and evenings, Mix won weekends.

Nova won the 10-17 demographic, triple j won 18-24s, Nova won 25-39s, Mix won 40-64s, ABC perth won the over 65s.

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