ARN invests in excellence with evolution of key commercial roles | radioinfo

ARN invests in excellence with evolution of key commercial roles

Monday 22 February, 2021
Clockwise: Kate Blakeley, Shaun Scully, Lena Rapley, Denis Donati

ARN has announced three internal promotions and one new appointment to their commercial team.
 
Kate Blakeley has been promoted to the role of Sydney Agency Sales Director, commencing immediately.
 
Kate joined ARN in 2014 with extensive experience working at major media agencies and radio. Over the past six years at ARN, Kate has developed strong business relationships and excellent market presence as she progressed from Account Director to Group Sales Manager and, most recently, as the foundation leader of ARN’s Independent specialist business unit as Sales Director – Independent Agencies.
 
Lena Rapley has been appointed to the newly created role of Independent Sales Director – Sydney and Melbourne. This role is part of the evolution of ARN’s specialist business unit and service model, in line with the Independent Media Agencies of Australia’s (IMAA) multi-state expansion.
 
Lena has worked in a variety of roles within the ARN Commercial function, leading and managing teams across agency sales and client solutions over the past ten years in both the Sydney and Melbourne markets.
 
More recently she has been working closely with content teams, driving new product development and content commercialisation to help drive better outcomes for clients and stronger revenue return for the business.
 
In her new role Lena will lead Independent Agency growth in line with ARN’s overarching business strategy and commitment to commercial excellence for clients.
 
Denis Donati has been appointed to the newly created role of Group Sales Manager – Digital across Sydney and Melbourne.
 
Denis has been with ARN for the past four years, moving from his Account Director role to Group Sales Manager – Melbourne Agency. In this new role, Denis will return to his hometown of Sydney and will be part of ARN’s digital growth strategy across iHeartRadio and the iHeartPodcast Network.
 
Shaun Scully has been appointed as Sales Director – Direct Sales. This role marks a return to ARN for Shaun who has previously worked across the Mix 106.5 (now KIIS 1065) and WSFM brands. Shaun has extensive experience in media and radio and in his new role, Shaun will lead ARN’s high performing Sydney Direct Sales teams to maximise performance across radio and digital.
 
ARN’s Chief Commercial Officer Pete Whitehead says, “These internal promotions are part of ARN’s ongoing growth strategy as we continue to strengthen our position as Australia’s leading audio company.
 
“ARN has always invested in the best talent which is why we have the skills and depth of experience to be able to promote from within and Kate, Lena and Denis have all achieved exceptional results for our clients. Denis’ appointment marks our commitment to delivering digital audio expertise in line with the evolution of our client’s audio marketing strategies, while Lena’s appointment will ensure a smooth transition and continuity for our clients who work with ARN’s Independent team as we continue to evolve that specialised offering.
 
“I’m also pleased to welcome Shaun back to ARN with his broad range of experience to lead our high performing Sydney Direct Sales team.”

 
 

 


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