ARN has sold The Roar to AthletesVoice, effective from December 31.

ARN’s COO Michael Harvey said: “ARN is focusing on Defining Audio in Australia and as part of a recent strategic review, the opportunity arose to align The Roar, an iconic, trusted and vibrant brand in Australia with AthletesVoice, which has fast become the most valued, trusted and awarded source of athlete content.

“Together they represent the most unique, engaging and trusted sports content proposition in Australia. We look forward to the ongoing success of The Roar as it becomes part of AthletesVoice.”

AthletesVoice CEO Kerry McCabe said: “Over the past two-years we’ve built a platform that successfully brings athletes and brands together to win ‘off the pitch’.

“We are proud of the voice we have given to athletes, helping them to realise their individual potential as a powerful media and marketing channel.

“It now makes sense to add Australia’s unique fan platform to our commercial offering in order to fully represent and serve both athletes and sports lovers – the two most valuable assets in sport.”