ARN takes its successful Audio Academy program into the home | radioinfo

ARN takes its successful Audio Academy program into the home

Thursday 02 April, 2020

ARN’s successful Audio Academy program will now be offered online for clients at home, with the recent uptake seeing record registration rates.
The Audio Academy program, now in its tenth year, was developed by ARN to support clients and agencies in their understanding of how audio works. By gaining this valuable insight into audio through the eyes of experts, clients and agencies can harness the power of audio to generate the best commercial content.
 Through the Audio Academy Home Edition, participants are able to access audio experts across ARN, discussing what makes great audio, how it is developed, insights into ideation, trading strategies and how to best integrate commercial content.
The all-new Audio Academy Home Edition will offer agency partners and clients the opportunity to access the learning curriculum from home using the best technology and reinforces the ability of audio to be flexible and immediate in response to client needs.
 Over 100 clients and agencies have already registered in the first week for the Audio Academy Home Edition, demonstrating the profound interest from the commercial world to gain knowledge on audio, and the opportunities for collaboration.
The first session commenced this week titled, ‘Why we have a love affair with audio’, and featured insights from ARN Chief Commercial Officer Pete Whitehead, who said, “Audio Academy Home Edition is another great example of how ARN is defining audio, adapting our offering to the needs of clients, and delivering expert advice at a time when its most needed.
“ARN collaborates with our clients to help them build a deeper understanding of audio by sharing insights into ideation, trading, and how to connect with audiences so that together we can create strong, engaging content.
“Knowing the inside-tips on our audio offering will enable clients and agencies to better develop campaigns that maximise their customer engagement.”


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