Authentic Entertainment and SCA seal the deal

Authentic Entertainment has announced a multi-year deal with Southern Cross Austereo to cover its programming and content production services. The deal cements a commitment to Authentic’s shows including Take 40 Australia, Planet Vevo, BOXED IN and The Drop

Authentic Entertainment CEO Tony McGinn said: “Radio is the most responsive and adaptive medium and more relevant today than ever. We are heading into an exciting phase for radio with a wealth of fresh thinking and innovation. I am proud of our partnership with the largest and most successful radio company in Australia and delighted to continue our partnership in the coming years. We love what Southern Cross Austereo is doing across its networks and look forward to contributing to their sustained success and growth.” 
The pair have been long term partners, last year celebrating the 30th anniversary of their partnership, which began with the launch of MCM Media’s first ever radio show – Take 40 – on FOX FM in 1984.

Southern Cross Austereo Head of Content Craig Bruce said: “We are thrilled to continue our partnership with Authentic Entertainment, working with their passionate team to deliver more exciting formats and engaging content for radio listeners and music fans across Australia. The stand out shows that Authentic continue to produce form a major part of our schedule and are in step with contributing to our plans to drive the growth of the network in the coming years.” 

The first order of business to mark the new partnership will be the launch of a new show later this Winter.

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