Brisbane tops metro revenue growth with 25% gain

Spurred by election advertising, commercial radio has seen revenue soar by over 17 per cent for August to a total of $59.16 million in the five major metro markets, according to figures released by CRA.

According to the 2010 Metropolitan Commercial Radio Advertising Revenue, as sourced by Deloitte, advertising revenue grew in all five metropolitan markets for the month of August by 17.31%, with the strongest growth recorded in Brisbane. 

Brisbane recorded growth in revenue of 25.41% compared to the same month last year to a total of $9.7 million. Perth grew 24.36% to a total of $7.92 million for the month of August; Sydney was up 14.85% to a total of $18.30 million; Melbourne grew by 14.45% to a total of $17.74 million and Adelaide was up 12.42% to a total of $5.49 million.

CRA chief executive, Joan Warner said “The Federal election has had an impact on revenue figures for radio and this has proved very positive in terms of advertising spend for August.

“The industry continues to gather momentum in attracting advertising revenue and remains optimistic for the next twelve months,” Ms Warner said.