Bulla Dairy Foods has become the latest advertiser to withdraw its support from 2Day FM’s Kyle & Jackie O Show as an online campaign led by four women continues on blogs and social media. The group was profiled in a Sydney Morning Herald article this week, in response, the women posted this message on their website: “In the four days that have passed since this story was originally published we have been inundated with requests from people that support our campaign and would like to. Our group membership has grown from around 60 dedicated members to over 250 people.”

“It’s a cause we all believe in,” Heather Carr, 30, from Townsville, told the Herald. She founded the group with four other women, who she still hasn’t met. One of the women has since pulled out because of time pressures.

The message on the “Sack Vile Kyle” website says:

“[Those] who want to see Kyle gone and who are happy to follow our successful, non-confrontational strategy of hitting Austereo where it hurts, the hip pocket. These members join us in working tirelessly to achieve our goals and their efforts are outstanding. Since the article ran, a further five companies have either withdrawn their advertising or have indicated to us that they are looking into how and where their advertising dollars are spent, after being flooded with requests from our members to justify how supporting Kyle Sandilands can have a positive impact on their brand. We will continue to ask this via email, phone calls, Facebook and letters to those companies that continue to sponsor Kyle.

“Whilst this campaign is being run by four committed women from Australia, we have been supported by people and groups from all over the world. As well as the members in our group, members and staff from Collective Shout and Change.org have been steadfast in their support of both the four of us and our campaign.”